Coherence Lite
from the outside, one page, free. The clearest contradiction and the Coherence Score.
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Coherence
Each part may work well. What about the connections?
Coherence is the quality of the connections between business model, brand promise, product value, customer experience and growth.
How do we read it?
We assess the system on six axes
We score each axis from 0 to 100, using public evidence. Put side by side, the scores show the weakest link.
- Promise ↔ Business model the brand promise and the company's growth model and strategy
- Promise ↔ Product the brand promise and what the product delivers
- Product ↔ Growth the moment growth brings the customer in and the moment the product delivers value
- Promise ↔ Growth the brand promise and the promise of ads & campaigns
- Promise ↔ Experience the brand promise kept from site to checkout, delivery and support
- Past ↔ Present what the brand built in the past and what it says today
Sources
From the outside, with public data
Lite and Brief are based on your brand's public data: website, advertising, app and user reviews, complaints, pricing and communication.
In consulting work, we add your knowledge and data: Strategy, research and your teams' experience.
Why does it matter?
When a connection breaks, growth gets expensive
The weakest link is an early signal.
Ads bring customers in and the experience loses them; you pay twice for the same customer.A promise the product does not prove needs more media and more discounts to stay credible.Every team hits its own target; customers see competing messages and cannot tell which one is the brand.Brand discovery now starts with AI. The answer is built from reviews and complaints; when the promise and the experience diverge, AI repeats what customers experienced.
How do you start?
Start from the outside, go deeper from the inside
Coherence Lite and Coherence Brief are two products that look at your brand from the outside, using public data. Coherence Consulting is a service: we look at your brand from the inside, with your team's knowledge and data.
Coherence Brief
from the outside, a three-page decision report. All six axes, the two strategic paths ahead of you and North Studio's view.
Learn moreCoherence Consulting
a service built on your team's knowledge and data. Coherence Map, priority findings, decision plan, action plan and success measures.
Learn moreBring the question. We'll find the right place to start.
You don't need to know where the problem is. We can start in one of two ways: with a Coherence Brief we look at your brand from the outside, free before launch. Or we look at it from the inside, with your team's knowledge and data.
Our email: hello@north-studio.co