Coherence Lite
A one-page assessment based on your brand's public data: one contradiction and your Coherence Score.
Within 2 business days1 pageBy email
Apply
Point of view
The question brought into the room is not always the question that needs to be answered.
A campaign request may point to an unclear proposition. A retention problem may begin with the product experience. We look past the brief at the problem behind it and the opportunity behind it, turn what we find into decisions, then carry them into execution with you.
The problem behind the problem
Is the visible symptom the real issue, or the result of a disconnect elsewhere in the business?
The opportunity behind the opportunity
Is there a larger customer, brand or growth opportunity inside the initial idea?
Coherence
Six axes. Each scored from 0 to 100.
Coherence is the quality of the connections between business model, brand promise, product value, customer experience and growth. Each part may work well on its own. What about the connections?
The weakest link is an early signal.
Coherence Score61
Promise ↔ Business model
72
Promise ↔ Product
64
Product ↔ GrowthWeakest link
41
Promise ↔ Growth
58
Promise ↔ Experience
69
Past ↔ Present
77
Starting with Coherence
Free
Free before launch
See our thinking in action.
Coherence Lite and Coherence Brief are two starting products that show our view from the outside, through your brand's public data. See the output; then let's look at it from the inside, with your team's knowledge and data on the table.
Coherence Brief
A three-page decision report, built on public data: all six axes, the two strategic paths ahead of you and North Studio's view. TRY 15,000 + VAT after launch.
Within 2 business days3 pagesAll six axesBy email
See the Brief
Services
We start by looking at where decisions get stuck.
Sometimes the need is a clear direction, sometimes finding the hidden disconnect, sometimes connecting brand and growth in one system.
DirectionDefine the direction
When you need to build the brand's foundation or direct the next stage of growth.
- Brand positioning and DNA
- Value proposition
- Brand story and architecture
- Marketing strategy
- Investment and budget framework
- Creative and launch briefs
CoherenceFind the disconnect
The symptoms are visible. The underlying problem isn't.
For example, ad spend goes up and new customers arrive, but they do not stay. The source may be the product experience or the promise.
- Coherence Map
- Priority findings
- Decision plan
- Action plan
- Success measures
BrowthConnect brand and growth
When brand and performance reach the same customer but are planned and measured separately.
Browth takes its name from brand and growth; it brings both under one strategy, investment and measurement system.
Brand builds demand. Growth captures it. Product makes it true.
- Roles of brand and performance marketing
- Shared investment logic
- Shared measurement system
- A shared plan for teams and agencies
Bring the question. We'll find the right place to start.
You don't need to know where the problem is. We can start in one of two ways: with a Coherence Brief we look at your brand from the outside, free before launch. Or we look at it from the inside, with your team's knowledge and data.
Our email: hello@north-studio.co